The BEAUTY DNA Concept
Puhdas+ BEAUTY DNA is a new and innovative skincare concept offering targeted products based on a person’s genetic traits. Start by taking the DNA Skin test. Based on the results, you’ll know exactly which products your skin really needs.
Who It’s For
The Repair serum is designed for you if your skin’s genetic traits make it more susceptible to UV-induced skin damage. While excessive UV light from the sun is harmful to everyone, for some of us this trait can mean greater genetic susceptibility, in which case sun-induced skin damage can be noticeably more severe.
Photoaging
“Photoaging” differs from chronological aging in that the harmful effects of UV rays, whether from the sun or artificial tanning sources, alter the skin’s normal structures.

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