The Beauty DNA Concept
Puhdas+ BEAUTY DNA is a new and innovative skincare concept that offers targeted products based on a person’s genetic characteristics. Start by taking the DNA Skin test. Based on the results, you’ll know exactly which products your skin really needs.
Who It’s For
Youth serum is intended for you if your skin’s genetic characteristics cause it to react more strongly than usual to external stimuli.
Skin Ageing
Over time, every one of us is exposed to oxidative reactions, which show up in the skin as various changes. The most noticeable changes in the skin are sagging, fine lines, deepening wrinkles and dryness. On the other hand, so-called extrinsic ageing is the result of the influence of many environmental factors. These include, for example, exposure to air pollution, poor lifestyle habits and chronic exposure to sunlight.

Ihanan pehmeä ja kosteutettu iho, paksuhko geeli, mikä imeytyy hyvin. Sekaiho käyttäjänä.