The BEAUTY DNA Concept
Puhdas+ BEAUTY DNA is a new and innovative skincare concept that offers targeted products based on your genetic traits. Start by taking the DNA Skin test. Based on the results, you’ll know exactly which products your skin really needs.
Who It’s For
Flawless serum is designed for you if your skin is genetically prone to pigmentation changes.
Pigmentation Changes
Skin pigmentation disorders, or age spots, are an unpleasant but familiar phenomenon. Pigmentation is caused by damaged skin cells. Dark spots are accumulations of pigment caused by a localised increase in the amount of melanin or melanocytes, in other words, overproduction. Age spots are a cosmetic problem for most people.

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