The Beauty DNA Concept
Puhdas+ BEAUTY DNA is a new and innovative skincare concept that offers targeted products based on a person’s genetic characteristics. Start by taking the Puhdas+ Beauty DNA Skin test. Based on the results, you will know exactly which products your skin really needs.
Who It’s For
Moist serum is designed for you if your skin’s genetic characteristics make it more prone than usual to dryness and irritation. Dry skin is very often caused by external factors, but a genetic predisposition can also accelerate it. Dryness weakens the skin’s condition and its defences. Skin that tends towards dryness is often also easily irritated.
Dry Skin
Dry is used to describe a skin type that produces less sebum than normal skin. As a result of this lack of sebum, dry skin lacks the lipids it needs to retain moisture and to protect itself against external influences.


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