Beauty DNA Concept
Puhdas+ BEAUTY DNA is a new and innovative skincare concept that offers targeted products based on a person’s genetic characteristics. Start by taking the DNA Skin test. Based on the results, you’ll know exactly which products your skin really needs.
Who It’s For
Moist serum is intended for you if your skin’s genetic characteristics make it more prone than usual to dryness and irritation.
Dry Skin
Dry skin is very often caused by external factors, but genetic characteristics can also speed it up. Dryness weakens the skin’s condition and its defences. Skin that is prone to dryness is often also easily irritated. ‘Dry’ is used to describe a skin type that produces less sebum than normal skin. Due to this lack of sebum, dry skin lacks the lipids it needs to retain moisture and to protect itself against external influences.


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