Who It’s For
Elastic serum is designed for you if your skin has a genetic tendency to lose its elasticity. Skin elasticity refers to your skin’s ability to stretch and bounce back into place. Skin’s suppleness gives us full, healthy-looking skin. When skin loses its elasticity, it begins to sag and wrinkle.
The Beauty DNA Concept
Puhdas+ BEAUTY DNA is a new and innovative skincare concept that offers targeted products based on a person’s genetic traits. Start by taking the Puhdas+ Beauty DNA Skin test. Based on the results, you’ll know exactly which products your skin really needs.
Skin Elasticity
Skin elasticity is at its best in youth and slowly declines with age as the body’s natural collagen production decreases.
How to Use
Apply a few drops of serum to clean skin morning and evening. You can use the serum on its own as a multipurpose product or as part of your existing skincare routine.


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