Certification
The world’s first KIND TO BIOME® certified toothpaste. Independently lab-tested by QACS Ltd Laboratories.
What makes it different
Most natural toothpastes stop at what they leave out. Gutology Mint Toothpaste is 99.9% natural, SLS-free and powered by hydroxyapatite. Clean ingredients, with proof they work in harmony with your mouth.
Gentle foam
Yes just gently. Instead of SLS, the harsh synthetic foaming agent in most toothpastes, Gutology uses a naturally-derived surfactant. So you still get a light, pleasant lather without the irritation SLS can cause to gums and soft tissue. You’ll finish with that smooth, just-brushed feel: a clean you can feel, minus the heavy foam.
For families
Yes and it’s a popular choice for families. Because Gutology is fluoride-free, it avoids the swallowing concerns associated with fluoride toothpaste, and it’s suitable from ages 3+. For younger brushers, we also make a strawberry kids’ version same SLS-free formula, in a flavour they’ll actually look forward to.
Tube size
At 120ml, Gutology’s toothpaste is significantly bigger than many leading natural alternatives, which often come in 75ml tubes. That means more value per use.
Heavy metal testing
Every batch is independently tested for heavy metals using ICP-MS (Inductively Coupled Plasma Mass Spectrometry) — one of the most advanced and sensitive detection methods available. We test for critical elements including lead, arsenic, mercury, and cadmium , all of which are consistently below detectable limits . We also screen for other trace elements such as nickel, chromium, cobalt, and zinc — and confirm that all results fall well within the EU and UK’s strict safety thresholds for daily exposure . These results are reviewed by our quality team to ensure the highest standards of purity and safety.
Vegan and cruelty-free
Yes, this has been requested by many nutritionists that we work with. We’ve achieved this by using a vegetable sourced glycerine in our formulation. It is also 100% cruelty-free.








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